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3 Lessons from My (Initial) Failure with Writing Hotel Copy
As easy as writing sales copy might seem – let’s face it, it’s what we do every day and we are supposed to know how to get it right (within reason) – I recently got reminded that things are not always...
View ArticleGetting Into Commercial Copywriting
Sites that go up in smoke represent opportunities for new writers. As incredible as it seems, copywriters are more in demand in today’s economy than ever before. In our digital age the need for fresh...
View ArticleWriting Techniques – Sometimes Less is More
Finding your own creative process It has taken me some years and a lot of tweaking to work out my own ‘creative’ process when it comes to writing. Tweaking seems to be, rather unfortunately, a big part...
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